There are many different types of advertising, native ads, twitter, Facebook, google ads. A popular first advertising insight is native ads. These can include social ads like a promoted tweet in your twitter stream or specially chosen content place in your Facebook feed. The difference between these ads and traditional banner ads is the way the native ads appear and look and feel as if they were a part of the rest of the page.
A study posted by Right Mix Technologies , native advertising is a kind of content marketing, improving the user experience by cutting the clutter. With this, as a result, native ads drive more view and in turn a greater influence on your brand; viewers report looking at native ads, 52% more frequently than banner ads.
Partially this is because this type of ad is more likely to be looked at, native ads drive 9% higher lift for brand affinity and a 18% higher lift for purchase intent. In addition, 71% of viewers say they feel personally connected to the brand when they connect with a native ad. Compare that to 50% who say they can personally connect with banner ads, that’s a 21% difference!
Twitter conducted a study (posted on Social Media Examiner) which shows just how much exposure a brand can receive from being active on twitter and how much Twitter can impact both online and offline customer behavior.
Of the Twitter users surveyed, 54% acted on a brand as a result of seeing the brand mentioned on their stream. Of these particular users, 23% then visited the brand’s website, 20 % visited the brand’s Twitter page, and 18% will re-tweet a brand; all after seeing a brand mentioned in their stream. Users who saw a brand in their stream were also compelled to interact with the brand outside of Twitter, specifically 20 % of all users actively search for the brand online and 19% are motivated to actually make a purchase. These numbers overall, show there are numerous ways users can be active on a brand on Twitter that result in higher acquisition of brand supporters and an increase in the strength of existing relationships.
Today’s social media channels impact brand awareness and purchase decisions, but they also play a role in tracking and other marketing technologies. Gigaom research conducted a study of the top 1,000 domains and what tracking tags are on each of them. (tracking tags from third party technologies are usually related to one of analytics, personalization, ad networks, or affiliate linking.) Key for advertisers, an astonishing 92% of these domains make calls to a Facebook. Facebook tracking tags are primarily included in a domain for combination of ad tracking or login credentials. This show just how impactful Facebook can be. Whether Facebook is used to track advertising activity or to increase awareness, it seems that Facebook is everywhere.
These are just a few key things that can help track advertising and understand what can be used to increase brand awareness. We all know we want to make a mark with our company, product, etc. We’ve just got to take the right steps to awareness, and credibility for our brand. These researches give great insight on to what kind of marketing/advertising is working today with our social media channels.
