Blog
Twelve Months of Agile App Improvement At PlanPlusOnline.com
Over the course of the last twelve months, PlanPlus Online has made some great progress in updating our agile CRM App. About a year ago we revised our implementation of the “agile” development methodology through the study of the book Scrum by Jeff Sutherland. While we always thought of ourselves as an “agile development” firm, we took this opportunity to re-focus about a year ago to really study the methodology of our platform. We’ve [...]
Collaborate With Your CRM As A Teammate
"So, What Makes you want to be in sales?" Always seems like this question gets asked in just about every interview for sales roles of all levels. When answering the question, one of the most common responses tends to include the candidate's competitive nature. Don’t get me wrong -- it’s not a bad thing and the most successful sales teams are built to be somewhat competitive, and hitting your individual sales goals are a must; [...]
How To Jump-Start Your Small Business With A Smart CRM
Here are some ways to leverage a CRM to jump-start your business: Cut out the bad data Bad data in the form of duplicate records, missing information, inaccurate information, and outdated data can cost you almost $100 a record! With automated data capture, CRMs are becoming smarter and doing the work for you, like adding and updating contact records, de-duping multiple records,and filling in missing information. Not only does using a smarter CRM give you a [...]
5 Content Creation Tools To Improve Productivity
Content Marketing can be time-consuming. With a good plan, you can be more effective, and using the right tools should be an important part of that. Between balancing budgets, brainstorming new campaigns, and managing your editorial calendar, you need more than just an Excel spreadsheet to stay organized and churn out consistent content. Here's some awesome ways that can help you streamline your content creation process and make your time more effective. A robust calendar. [...]
Why Mobile Relationships Matter
We have been transformed into a mobile world that forms a new relationship with consumers and brands. It is always on, and close at hand and our first port of call whenever we have a question (or product to buy). But that’s all old news and although it’s startling to think that the smartphone is only really entered the popular consciousness about 7 years ago. It’s no wonder that the mobile commerce is set to [...]
Marketing Tips In Honor of Shark Week
Sharks have come a very long way. The earliest sharks evolved more than 400 million years ago -- before insects, mammals or dinosaurs. They survived five mass extinctions and looked pretty odd. Picture credit: Dorling Kindersly/Getty Images via Discovery.com But longevity has made the shark brand anything but stale. Today, sharks rule the news cycle. Recent white shark sightings in California have lead to “shark selfies” (mostly in aquariums). Time magazine recently called [...]
Improving Your Definition of Qualified Leads
If you’re sending all of your leads to your sales team without qualification and prioritization, then you’re potentially asking them to pursue unqualified leads with minimal ROI and waste time on other leads that will go absolutely nowhere. To avoid this, you can apply a few simple criteria to ensure that your sales team is focused on the most promising and productive leads. The BANT criteria comprise one of the most popular sets of criteria [...]
A few things to know about digital advertising
If you’ve ever hired an attorney, you know they work by the hour and sometimes the answers can be long-winded. Once you get an answer it can be tied with riddles,or just a theory, therefore; sometimes it can just be unusable. Despite anything, you're going to be doing digital advertising; whether it would be banner ads, PR Releases, SEO, PPC, etc. you need to know what laws apply , how they apply and how the [...]
Are You Burying People with Processes?
For any business, processes are critical to ensure efficiency and quality in many areas of operation. But many businesses have gone too far in recent years and have actually reduced productivity, efficiency, and service quality by burying their employees with ineffective and unnecessary processes. In this article, we examine some of the common problems of process overload and how to identify and prevent them. From service delivery and customer support to manufacturing, accounting, distribution, and [...]
All Business- Product Team
Ok, if you read these things of mine, you know I tend to take a sarcastic tone with things, pulling in randomness that may seem outlandish at time…not this time. I’m all business now. Why? Well, around early September last year we put together a few key initiatives in the Product department that I’d like to share. I’ll keep it brief and try to limit the tech speak as much as possible. Stabilization Initiative This [...]