If you’re sending all of your leads to your sales team without qualification and prioritization, then you’re potentially asking them to pursue unqualified leads with minimal ROI and waste time on other leads that will go absolutely nowhere. To avoid this, you can apply a few simple criteria to ensure that your sales team is [...]
If you’ve ever hired an attorney, you know they work by the hour and sometimes the answers can be long-winded. Once you get an answer it can be tied with riddles,or just a theory, therefore; sometimes it can just be unusable. Despite anything, you're going to be doing digital advertising; whether it would be banner [...]
For any business, processes are critical to ensure efficiency and quality in many areas of operation. But many businesses have gone too far in recent years and have actually reduced productivity, efficiency, and service quality by burying their employees with ineffective and unnecessary processes. In this article, we examine some of the common problems of [...]
Ok, if you read these things of mine, you know I tend to take a sarcastic tone with things, pulling in randomness that may seem outlandish at time…not this time. I’m all business now. Why? Well, around early September last year we put together a few key initiatives in the Product department that I’d like [...]
Most technology is non-differentiable. Which means we can’t leave to finding the differences with features alone. So where does this leave us? Branding. Your brand is simply how customers talk about you. Sure, things like colors and messaging matter, but if you fail to align your organization’s story with your actions, even the best logo [...]
